Evaluation 4 Who Would Be The Audience For Your Media Product?

We are aiming our target audience to be between the age of 15-24 years old. The reason we aimed it from 15+ is because we used a young girl in her school uniform who is walking home from school. Also we are doing a supernatural horror we decide that aged 15 is the youngest we will go this because the location we used was a creepy house that has been burnt down and in the middle of no where and it would frighten the younger audience to show a possessed girl.

Our media product wasn't aimed at a certain gender we used a female actress but the overall production was to male and females because the story was about a young teenage who gets possessed in a burnt down abandoned house it would effect both. The reason we aimed it at both genders is because this type of thing can happen to anyone we just used a girl.

Before we recored our media product we asked our target audiences what types of films they prefer horror or thriller and and what the films were called ,this helped us get ideas on how we should record our film and what we should feature to keep the audience interested. Our audience research showed that the main film that was mentioned was paranormal activity which is a supernatural horror. The film gave us a few ideas on how we should produce our opening sequence and how to direct it to our target audience.

Paranormal activity is a supernatural horror which has things getting moved around without anyone touching them also doors that shut on there on. The social group we were aiming at was the type that like going cinema. We were aiming at ABC1s and C2DEs,because these both groups could enjoy thriller and horror films and they can also relate to it.